I help businesses execute their content strategy; writing material to build brand visibility, credibility and relevance. White papers are investment pieces, which can be used time and again.
I wrote a series of white papers for Blue Mountain Mesh, a leading Australian gutter guard and mesh company. Thirteen separate papers produced 130+ pages of content-rich resources for the company and some great information for their customers. The copy has since be used for web pages, media releases, blogs, sales pages and more.