What is copywriting anyway?

Good question! Importantly, copywriting has nothing to do with copyright, which is a legal concept that relates to protecting intellectual property. Copywriting is the act of writing copy (text) to achieve a particular goal (persuade, sell, inspire, inform or engage).

Get in touch

Whether you’re starting from scratch, or want to sharpen up what you’ve already got, I can help. A blank page hasn’t put me off yet!

Working with me

Copywriting services

• Annual reports
• Book chapters
• Brochures
• Case studies
• Corporate profiles
• Customer communications – email templates, call scripts
• Editorial
• Fundraising copy – appeal letters, case for support, grants, bequest programs
• Media releases
• Newsletters
• Personal branding – blog posts, opinion pieces
• Plans, strategy and reports
• Project reports
• Speeches
• Sponsorship proposals
• Tenders and new business proposals
• Web copy
• White papers

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